What is a Digital Marketing Consultant, anyway?
In today's society, the method of communicating with your clients has changed. Most companies have an Internet presence, but few companies use the Internet to the fullest. Not even close.
Weblogs. Web Site Syndication. Podcasting. Internet Based Newsletters.
"New Media" is the term used to describe forms of electronic communication enabled by Internet technology, as opposed to "Old Media", which incorporates printed newspapers, magazines, television (to an extent), or other static forms of communication. New Media offers advantages over Old Media in its interactivity, enabling both the creator and viewer to engage in dialogue.1
Things that may look simple from afar, but in reality require a plan to execute properly. Communicating with your clients through new media is critical to your overall success.
Word of Mouse specializes in 'new media' communications.
Why should I hire a consultant to help me?
We all have our specialties in life. Every one of us. Your specialty is your business. Mine is writing. And my specialty lies in 'digital media.'
The job of any good business consultant is to be your specialist. To lay the foundation for your message. A good business consultant helps you to not only develop your message, but helps you to devise your strategy before ever typing a word. While I offer standard business writing as a service as well, I specialize in the world of digital media.
A good business consultant will take your thoughts to the next level. I can take the written word and help you to connect with the needs and emotions of the reader - both in new media and old.
It's what I do.
What sort of assignments can you handle?
My specialties are new media communications, instructional design, and business writing. A complete list of my available services is also available.
My goal is to increase your company's profitability and image. My specialty is clear, persuasive writing with a focus on new media. With over 15 years of business experience, I'm not the typical "artsy" writer. I don't write poetry on the side, or take on projects for clients just until I can finish my novel. No... there's no novel here. My passion is business writing, and my specialty is new media. I get excited when I can help my clients succeed, because your success is my success.
Also, in today's hectic world, you need a writer who can get up to speed on your project NOW. Because of my technical background as a former submarine nuclear power plant technician, I can absorb large amounts of material in a short period of time, and I'm especially comfortable with highly technical or specialized subjects.
Why shouldn't I just do this myself?
Nobody is an expert at everything. Do you have the time to write compelling copy that meets your highest standards? Can you afford to take time away from your specialty to write, let alone learn new technologies that are critical to your success?
Don't underestimate the benefits of powerful, expert writing. For example, good sales letters can produce profits that are many times the cost of the mailing, each time they are mailed. On the other hand, bad sales letters will produce no sales whatsoever. Which would you rather have?
It's no different than remodeling your home. Or working on your car. Yes, you can do it, but unless you are a specialist in home remodeling or auto repair, you may not get the best result at the end of the day.
How much money have you spent on graphic design? On printing? On your Internet presence?
You can certainly write your own copy and hope that the resulting visual will overcome any shortfalls in the message. But after spending money on your design, wouldn't it be smart to know that your copy was just as strong?
Word of Mouse
Digital Marketing Consultants
Columbus: 614/352-2918
Central Ohio: 740/936-0455
Email: info@wordofmouseinc.com